Research before you start to build a site

• Are there competitors for your products?
• If so, what do you know about them?
• How do they make the product?
• Can you make it cheaper?
• What price point do they have?
• How do they market it?
• How do they sell it?
• What is their weak point?
• What would your point of difference be, price or benefits?
• Have you studied their websites?
• Can you see weak points in their content?
• What sort of results do they get?

These are just some of the questions you need to be asking about your competitors. To be successful online with a new product you need to know who you are competing against.