Customers always have a choice and if their needs are not met quickly then they will look elsewhere. This is never as relevant as it is now with an online business. With millions of websites all trying to get the customers attention you need to keep it simple or perish.

• Your content needs to be updated regularly
• Your links need to be current
• Your onpage content needs to be optimized for the search engines
• Your sales funnel needs to be simple and working
• Branding needs to be relevant to targeted customers
• Are you watching your competitors regularly to keep up with them
• Your site should have an SSL certificate like this one so customers can trust your security