
To be successfull online for the length of time that I have boils down to several key factors. Product presentation, product information, competitor awareness, branding and visibilty. I keep all my websites simple and avoid the urge to get fancy. I spend a few hours each week optimising each site so it gets page 1 hits on Google. I have 6 sites for Spillrite and they all work off each other giving me multiple hits on Google. This is crucial for an online business. This way I get customers without spending a cent on advertising and I sell to all the big companies in Australia. My overheads are extremely low.